15 More “Honest Versions” Of Corporate Logos

We can all think of some companies whose business practices we don’t agree with. But for Swedish designer Viktor Hertz, corporate tomfoolery was a source of artistic inspiration. He’s the man behind Honest Logos, a satirical project that reimagines iconic logos if companies were, well, honest.

Viktor recreates logos by redesigning their graphical elements, then changing the company name to a more truthful version. “I just love the process of trying to find the best possible words, ones that either rhyme or look the same visually as the original,” he told Bored Panda. “It’s sometimes hard and takes a long time to scroll through possible words, but sometimes it just takes a few minutes to get idea. This is my favorite part of the whole process; it’s like a jigsaw puzzle, looking for the correct pieces.”

We’ve covered Viktor’s work before, and now he’s back with 15 more brutally honest logos.

1. Youtube

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1, 2 or 3?

A post shared by Viktor Hertz (@viktorhertz) on Jun 24, 2019 at 12:53pm PDT

2. Snapchat

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This was probably the one that made me laugh most, and I guess more a personal statement rather than an honest logo – thanks again @sedkialimamstudio for brainstorming with me and giving me the idea to just add a poop symbol to my original “Stopthat” concept, I love you man ? . #snapchat #poopsymbol #honestlogos #logodesign #graphicdesign #adbusting

A post shared by Viktor Hertz (@viktorhertz) on Jul 10, 2019 at 12:32pm PDT

3. American Apparel

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appall (verb) – to cause someone to be extremely upset or shocked. . American Apparel is known for their overtly sexist ad campaigns, and also has a history of sexual harassment of both models and employees.

A post shared by Viktor Hertz (@viktorhertz) on Jul 10, 2019 at 2:56am PDT

4. Pixar

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Here’s a nice Honest Logo for a change (felt cute, might delete later). I cry a lot to movies, including this company’s. Even more so when I’m alone and hungover, which I am today (well, alone not lonely). Last time I cried was probably to GoT doc “The Last Watch” by @jeaniefinlay – which movies have made you cry most?

A post shared by Viktor Hertz (@viktorhertz) on Jul 7, 2019 at 9:09am PDT

5. Coca Cola

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1 or 2?

A post shared by Viktor Hertz (@viktorhertz) on Jun 27, 2019 at 8:39am PDT

6. Uber

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Have a fun weekend everyone, but take it easy and be nice to your drivers and/or friends.

A post shared by Viktor Hertz (@viktorhertz) on Jul 5, 2019 at 8:18am PDT

7. Instagram

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1, 2, 3 or 4? There are quite a few different themes to choose for this one, but I focused on one of the main ones, that hopefully (or, sadly) most people can relate to, even if they aren’t victims themselves. Does it work?

A post shared by Viktor Hertz (@viktorhertz) on Jul 4, 2019 at 8:00am PDT

8. United Airlines

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I was gonna write a summary of United Airlines worst incidents, but there were too many of them, and I’m lazy. Just google it.

A post shared by Viktor Hertz (@viktorhertz) on Jun 28, 2019 at 3:18am PDT

9. THX

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Thx for the ringing in my ears..

A post shared by Viktor Hertz (@viktorhertz) on Jul 10, 2019 at 7:54am PDT

10. Playstation

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Any companies out there you want to see in my Honest Logos project? Working on a bunch of new ones, and updating some of my previous logos. The one in this post is the same as before, though, because.. Well, I guess it’s self explanatory. Might do it sometime, I don’t know. Maybe tomorrow. Or next week. We’ll see.

A post shared by Viktor Hertz (@viktorhertz) on Jun 25, 2019 at 12:12pm PDT

11. Google

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1, 2, 3 or 4? Also, what are your thoughts on integrity vs. usability?

A post shared by Viktor Hertz (@viktorhertz) on Jul 2, 2019 at 7:46am PDT

12. Haagen-Dazs

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Häng dat azs.

A post shared by Viktor Hertz (@viktorhertz) on Jun 27, 2019 at 12:57pm PDT

13. Netflix

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Today’s mood.

A post shared by Viktor Hertz (@viktorhertz) on Jun 30, 2019 at 6:11am PDT

14. The Walt Disney Company

15. Twitter

h/t: Bored Panda

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