There’s a new company that makes underwear specifically for men and we say… why not.
The Australia-based company is called HommeMystere, (which means “mystery man” in French), and since 2008, founders Brent and Laura Krause have been helping guys who want a little more thunder from down under.
And it’s not just bras! The company also makes panties, g-strings, c-strings, boyshorts, bras, teddies, camisoles, garter belts, stockings and vests.
Brent and Laura started the company to give men more choices for their undergarments beyond the typical tightie whities, boxers, and boxer-briefs. Before HommeMystere, there weren’t many options for men’s lingerie at all, and men were forced to try to make do with lingerie made for women.
The couple got the idea for HommeMystere when Brent was having trouble finding good lingerie. Having to rely on women’s lingerie, Brent couldn’t find anything that could be “worn for more than ten minutes without becoming unbearable.”
The average HommeMystere customer is male, married, over the age of 40, and has plenty of cash to spend. He’s also got “discerning taste in underwear and wants luxury garments, but does not need to show it off to others.”
And forty percent of their customers are from the U.S. That’s right, the company ships internationally! Right now they’ll ship to 30 different countries, including Russia and Canada. The company also respects their customers’ privacy. The packaging has no outward markings that indicate what’s inside.
Best of all, HommeMystere is affordable! Their products retail for up to $52 Australian. Their bestseller is the polka-dotted Frill G-String thong, and it goes for a mere $10.
Here’s another top seller.
According to the company website, “Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality.”
To each their own. We say, “You go, boy.”