Maybe you think La Croix is a fizzy, calorie-free delight. Or maybe you think La Croix is a bougie fad that needs to go the way of the dodo bird. If you’re the latter type, please stop reading this article, and delete this website from your browser history. But if you’re the former, read on, because the folks at La Croix have something new for you: La Croix bathing suits!
Why bathing suits? Well, La Croix is already the perfect summer beverage. If you’re already prone to sipping a La Croix by the pool, why not take it one step further and dress like La Croix, too?
The bathing suits come in both trunks and one-pieces, (no Speedos or thongs, sadly), and they come in six different colors, after the brand’s six most popular flavors: pure, passionfruit, cran-raspberry, papelmousse, lime, and lemon.
(Side note: “Lemon Shorts” was my nickname in middle school, until I switched middle schools!)
The bathing suits are made by Public Space, a Los Angles-based clothing company that often works with artists to design hip new clothing. With their love of funky designs, it’s no surprise they were inspired by the La Croix can’s distinctive colors and patterns.
The suits are 82% polyester and 18% spandex. They’re quick-drying, stretchable in four directions for a comfortable fit, and they’re printed with non-toxic, water-based ink.
It might seem like La Croix came out of nowhere in the last few years, but it’s been around since 1981, when it was launched by Wisconsin’s G. Heileman Brewing Company. La Croix was conceived as an alternative to Perrier, for midwesterners who wanted their seltzer to be a little less pretentious. And it worked, because today La Croix is estimated to hold 30% of the seltzer market share–double that of Perrier.
The company credits its splashy can design for its success, as well as the recent decline in American soda consumption.
But while La Croix is a wholesome brand made by a wholesome company, it’s not without controversy! There has always been confusion over how to pronounce the name. Luckily for you, we’ll settle that right here and now.
Per the official company website, it’s pronounced “La-Croy,” rhyming with “enjoy.” (That’s why their slogan is “Enjoy La Croix, ya dummy!”)
It is definitely NOT pronounced “La-Kwah” or “La-Craw,” like the French would pronounce it. If you pronounce it this way, you should be barred from having any.
So if you want to look as good as La Croix makes you feel, it’s time to get a La Croix bathing suit.
I’d get one, but I’m more of a Soda Stream guy.
**Gets attacked by well-hydrated, torch-wielding mob.**