We all know what an Easter Egg is–a colorful egg that parents tell their children was delivered by a giant, terrifying bunny rabbit in the night. But there’s another kind of Easter Egg you might not have heard of, and it’s found in video games. A video game Easter Egg is a surprise that the game’s creators hide somewhere inside the game for curious gamers to find. Finding them is a treat, and game companies still do this today.

Perhaps inspired by video games, other kinds of companies have begun hiding Easter Eggs inside their products. It’s totally unnecessary, but it’s also a great way to win over a customer. Here via Bored Panda are 15 companies that went the extra mile to make you smile.

1. A wine box with attitude.

Photo Credit: Reddit

2. The logo for Valais water has a mountain. So does each bottle.

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3. A surprise on the bottom of the bag.

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4. The shirt that’s also a wingman.

Photo Credit: Reddit

5. This circuitboard knows that sometimes, Sith happens.

Photo Credit: Reddit

6. When lotion instructions get personal.

Photo Credit: Reddit

7. Put a bird on it.

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8. The friendliest yogurt.

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9. The footrest in this Jeep says, “Sand, Snow, Rivers, Rocks” in morse code.

Photo Credit: Reddit

10. Someone at the pants factory just watched There’s Something About Mary.

Photo Credit: Reddit

11. This raincoat reveals a floral pattern when wet.

Photo Credit: Reddit

12. It’s nice when a product has multiple uses.

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What it says: “If you need to detain a burglar until the authorities arrive, this Firewire can render approximately three perpetrator immobile when properly hog-tied.”

13. Pancake mix that tells your fortune.

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14. Just in case you weren’t sure.

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15. Just in case you REALLY weren’t sure.

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h/t: Bored Panda