These are 100%, no doubt about it, real products that companies tried to market because the execs thought it would be a good idea.

Some of them are totally insane, and they all eventually failed. What were the bigwigs at these companies thinking?

1. Kitchen Entrees, Colgate, 1982

Photo Credit: Bored Panda

2. EZ Squirt Ketchup, Heinz, 2006

Photo Credit: Bored Panda

3. Office Assistant Clippy, Microsoft, 1990s

Photo Credit: Bored Panda

4. Bic For Her, 2012

Photo Credit: Bored Panda

5. Frito-Lay Wow! Chips, 1998

Photo Credit: Bored Panda

6. Trump Steaks, Donald Trump, 2007

Photo Credit: Bored Panda

7. Google +, 2011

Photo Credit: Bored Panda

8. Rejuvenique Face Mask, 1999

Photo Credit: Bored Panda

9. Crystal Pepsi, 1992

Photo Credit: Bored Panda

10. Cheetos Lip Balm, Cheetos, 2005

Photo Credit: Bored Panda

11. Twitter Peek, 2009

Photo Credit: Bored Panda

12. Thirsty Cat! And Thirsty Dog!, 1994

Photo Credit: Bored Panda

13. Samsung Galaxy Note 7, 2016

Photo Credit: Bored Panda

14. Hoverboards, 2015

Photo Credit: Bored Panda

15. Juicero, 2017

Photo Credit: Bored Panda

16. New Coke, Coca-Cola Co, 1985

Photo Credit: Bored Panda

17. Google Glass, 2013-2014

Photo Credit: Bored Panda

18. Cocaine, Redux Beverages 2007

Photo Credit: Bored Panda

19. E.T. The Extra-Terrestrial, Atari, 1982

Photo Credit: Bored Panda

20. Amazon’s Fire Phone, 2014

Photo Credit: Bored Panda